Consulting Services
i-Ohio draws on a wealth of experience
and current knowledge about the Internet to help you decide whether your
business should invest in a site on the World Wide Web or other Internet
technologies. We always begin any relationship by visiting your business and
discussing how your business operates.
After establishing a preliminary understanding of your business, we can
discuss some ways in which investing in a site on the World Wide Web could help
you do business. We think creatively about how your business could use the
Internet.
We realize, however, that not all businesses should invest in these new
technologies—the nature of some businesses is plainly ill suited for the World
Wide Web. We can tell you some stories about business that we have seen on the
Internet that will never be successful. Our role as Internet Consultants is help
you determine whether the investment makes sense for your business. Often, it
will, but we promise to assess the likely costs and benefits honestly.
Ongoing Consulting and Support
Once we've designed your site, our job is not complete until we've helped you
to establish a presence in the Internet community and helped you to leverage
your new site in your traditional marketing, sales, and advertising efforts. We
will register your site with major search engines so that Internet users will be
able to find your site when they are searching for related information.
Additionally, we can help you to establish relationships with other
organizations that can provide links and additional traffic to your site.
Depending on your needs and what you want to do with your site, this can be one
of the most important stages in the site's development.
After we complete your initial site, we can help you to publicize it on the
Internet and through traditional marketing strategies. We can also make changes
to the look and feel of your site, or help you to keep the site's content
current.
One of the things that you will always hear about the Internet is that the
content is "dynamic." This can mean different things, depending on the
context. One thing that it always denotes, however, is that web sites change.
How often depends on the kind of business you do, and the amount of traffic that
your site receives. A rule of thumb, however, is that a site should be reviewed
at least twice a year to ensure that its content is up-to-date, and that it
still accurately conveys your company's message.
We can help you update key information, change the look and feel of your
site, or train one of your employees to change certain basic information that
could change often, such as product prices or sale offers. Finally, we will keep
in contact with you so that we can spot new ways in which your business can
leverage these emerging technologies to operate more efficiently and generate
new business. Our